In 2008 advertisers will spend more money on advertisements on the internet than on the radio. According to ZenithOptimedia advertisers (brands!) will spend 288 million euros on the internet next year. The radio will receive 282 million euros in the same year. The increase in internet spendings is stable. In 2006, 164 million euros were spent on the internet, in 2007 this will be about 222 million, the year after that 288 million, and for 2009 ZenithOptiMedia expects the spendings to reach 354 million euros. (em, Dutch). First more than newspapers, soon more than radio, and in the end more than TV. Once the media world integrates, there will be only one important medium, with the internet network as its infrastructure, but with many different kinds of screens, displays, and speakers.