Dutch newspaper concern De Telegraaf makes automatized follow-up calls to customers who have complained about not receiving their newspaper in the morning. These customers are called at night, and they are asked if they did receive the newspaper in second instance. If this is not the case, these subscribers are with high priority routed to a call center agent (tc, Dutch). Brands automatize the dialogues with their customers, and the initiative to the dialogue can come from either side. In this case, the brand calls the client. Now sometimes real people are still needed, but this becomes more and more rare. In the end the majority of contacts with a brand will be completely automatized, and only in a very rare case we will encounter a real person. This person then will be a super specialist. This is a small step in that direction.