Music channel TMF starts the 'kweekvijver' (breeding ground). Here artists can upload their music and promote themselves. Through their activities they save credits for their own TV campaign or online campaign (mf, Dutch). This way music coaching brands develop more and more. This type of brands stimulate, facilitate, and distribute music. Music we will in the end hardly pay for. The most important function will then be creating a live experience in the physical world or the virtual world. That is what people will pay for. The rest is just promotion. The time in which artists could earn big status is over for good. Making music is going to be just like the other arts, and like before will be an activity by and for the people, which is really hard to make good money of.