The Augmented Reality experience is available on every Windows-computer with webcam. The software needed can be downloaded for free from www.beyondreality.nl. Besides TouchingMedia, Veronica Publishing, Universal Music, Disney, Comedy Channel, National Geographic, Microsoft and metaio are working on this project.
Future Vision by Erwin Van Lun on this article
This is how paper is given an added dimension. But not just paper, soon we can get an automatic demonstration with everything we see and which stands still. If a car passes and we take a picture? The car manufacturer ensures a fitting personalized animation. We see someone on the street? We’ll see all kinds of movies with this person in action. In live action (as reflection of the real past) or as animation. See an animal? We’ll be handed documentaries immediately. See a tool and we’re shown animations on how to use it. And if we still don’t get it, we ask. This is how brands and consumers can enter a dialogue with the product as subject. In this case, Totaal TV enters the dialogue regarding the magazine, but a third, namely Ilse DeLande, can easily mingle into the conversation. This is how the virtual world is starting to be a little more like the normal world. And with that it also becomes more understandable.