Tripadvisor, the biggest travel review site in the world, has conducted research among its visitors and published it. Tripadvisor now contains more than 10 million reviews, and the research was conducted among 2500 travelers, to recover the trends for 2008. It was about Hotspots (with Jerba, Tunesia as No 1) and airports (with Schiphol, Amsterdam as No 1) (mb, Dutch). Market research is replaced by client research. Brands with access to consumers are very used to asking questions. This type of research then is relatively easy to conduct. In a next step we will get these types of reports more and more often from travel coaching brands, brands that really book the holiday for us, so that we are sure we have really been there.