Dutch people in 2007 watched less television than in 2006: then a Dutch person watched for an average of 197 minutes per day, in 2007 this decreased to 186.3. The (digital) video recorder won. In 2006 the average viewing time was 0.7 minutes, in 2007 this more than doubled to 1.9 minutes. Per day an average of 7 minutes was spent on watching dvd's in 2006 (mo, Dutch). TV will have to be prepared for hard times. The free consumer doesn't like to have his or her life dictated, not in the physical world and especially not in the virtual world. The digital video recorder is only child's play compared to what will happen when the virtual world transfers to TV. This year we can expect the first breakthroughs in this respect.

• in Dutch