Dutch publisher VNU Media has placed displays in its hallway. Until recently, this high wall (probably about 5 meter, or 15 feet) was exclusively covered with magazines. This action will give the employees a sense of moving into a multi-medial direction. Publishers have enormous chances, but if they only keep being proud of the paper, they will keep thinking paper. Although there are still more magazines than displays on the wall, this step illustrates the internal changes at the company.VNU puts displays in hallway
Dutch publisher VNU Media has placed displays in its hallway. Until recently, this high wall (probably about 5 meter, or 15 feet) was exclusively covered with magazines. This action will give the employees a sense of moving into a multi-medial direction. Publishers have enormous chances, but if they only keep being proud of the paper, they will keep thinking paper. Although there are still more magazines than displays on the wall, this step illustrates the internal changes at the company.