Future Vision by Erwin Van Lun on this article
The word ‘press release’ comes from the time of the printing press. That a press release nowadays is also sent to television broadcasting stations is the most normal thing in the world. Now we’re sending press released to everyone who wants to and in images on top of that. Soon the image will lead and other companies, coaching brands, will help you compose your personal video news to which you can react in images. Live, if you wish, with others. This is how whole discussions can be created in the virtual world, facilitated by brands. This is how the term ‘public relations’ regains its meaning of ‘relationships with the public’. This is a step in that direction.