With Bluetrek's Sense callers can operate their headset (picking up or ignoring calls) with their voice. Besides, the Bluetrek Sense is also equipped with some so-called Voice Alerts, which literally tell you what phone function you are using, or just have activated, like ‘Redial last number’ or ‘Call rejected’ (mc, Dutch). Now we operate devices with our voice, soon we make contact with all kinds of brands through these devices. We then call our social coaching brand, named Joyce for example: 'Joyce', 'Yes Erwin', 'Connect me to Yvette please'. We think it is completely normal for technology to react to us. Now still bound to a device, but soon Joyce will appear on a display in the store, in a hotel in Malibu, and in a rental car in Bangkok. This future gets closer every day.

• in Dutch