The newest Sony Bravia tvs allow widgets. In a widget, an application that appears on screen, a company can show specific (personalized) information. By making a choice of the widgets that can appear we can determine what we want to see on our opening screen.
Future Vision by Erwin Van Lun on this article
And this gives the concept ‘multimedia’ a whole new meaning for brands. Where first we spoke of text, in combination with pictures, sound and moving images – we think that’s normal now and see it everywhere – now we’re switching to a situation in which text, images and sound are transmitted across a series of difference devices with different properties. The tv is the biggest (consumer) screen, and brands have to earn a place there too. Because the time that you could simply buy 30 seconds in a consumer’s evening is now finally going away.