Australia is skipping the halfway house of so called ‘fibre to the node’, and will now bring the fibre network straight to people’s homes, FttH: Fiber to the Home. This is the most ambitious infrastructure ever undertaken in Australia and will be the most ambitious FttH network anywhere undertaken in the world. Cost of the project: $43 billion AU$ (22 billion Euro, 30 billion US$).
The big work will require replacing the copper cables that are going into people’s homes by fibre. Examples from around the world have indicated that it is very difficult to build a business plan around this but the government is taking the sting out of this by basically guaranteeing the investment money for the project and also indicating the use of the infrastructure for other sectors (healthcare, etc).
Future vision by Erwin van Lun
This will really boost the economy of Australia. It’ll transform an economy that is now largely driven by natural resources to an economy that sells and delivers virtual experiences to the whole world. Australian entrepreneurs will soon sell immersive interactive experiences via all kind of interactive screens and projections (of which we now see predecessors such as games, interactive movies or virtual learning environments). These kind of experiences have we never seen before.
Australia has some other strong points that empowers this country to be extremely successful in the years after the introduction of the FttH network:
- The English language. This might seem a little bit obvious but this holds for example Korea or the Netherlands, both equipped with strong broadband networks, to offer their services worldwide.
- Strong ties between individual people all across the world on a personal and professional level. 25% of the residents in Australia are not even born here! These strong ties will lead to business partnerships, trade and very fast word-of-mouth marketing.
- The movie industry. Although small, Australia has a movie industry. The impact in the world of new media is immediately visible: professional video is much more integrated in the lives of media professionals than in, for example, the Netherlands. When traditional distribution of movies and games will disappear and content will be tapped (and paid) per minute, Australia can distribute video content to individuals all across the world.
- The long distances: The long distances within the country will allow Australia to develop technologies, and business models and test them on the internal market. For example: webbinars (speaking to an online audiences) are much more accepted and popular than in a dense populated country like the Netherlands. When you have successfully developed a long-distance model within a country, the rest of the world is just the next step.
- The presence of all nationalities in the world who truely work together. Here in Sydney, I’ve personally noticed that all cultures work together on a shared future. People came to Australia from all over the world to build a better life and a better future. This diversity will allow Australia to customise content for the whole world
What a present for me during my last week in Sydney, preparing my migration to Australia!
Erwin van Lun