Amazon has taken over dpreview.com, a leading site about digital photography with excellent reviews of digital cameras. (dc, Dutch). In the future brands will more often unite people. By this take-over, Amazon ties people to itself. The first step will be to integrate the accounts of the two companies. Amazon will make sure you get the product you want. If you write a review, Amazon knows for sure you physically have the product, which makes your review even more valuable. This is a step in that direction.