Audi is launching Australia's first ‘Holographic Virtual Assistant’. In the Audi Centre in Sydney, Rosebery, she'll appear life-size to send specific messages. Below the whole press release.Australia’s number one Out-of-Home Digital media company today launched the country’s first ever lifesize ‘Holographic Virtual Assistant’ at Audi Centre Sydney, Rosebery. Designed to facilitate enhanced communication and customer experience, the Virtual Assistant demonstrates PDM’s expertise in delivering highly engaging, specialist digital content and technology. It also highlights Audi’s ongoing commitment to business innovation.
The Holographic Virtual Assistant comes in the form of a lifesize, virtual installation with the holographic effect created using 3M’s dynamic Vikuiti™ rear projection film and rear mounted video projector technology. With the unique characteristics of the Vikuiti™ film and PDM’s expert digital content capabilities, PDM have transformed a 10 mm thick piece of perspex into a virtual, talking person.
The Holographic Virtual Assistant provides Audi with an exciting and unique platform to promote targeted messages to customers whilst they visit the dealership and offers customers an entertaining way to gather product knowledge and information about Audi’s offering. The result is a customer experience seen nowhere else in the country.
PDM Creative and Planning Director, Julie Frikken says, “The possibilities in the Out-of-Home sector have exploded over the last few years and PDM have consistently embraced new technologies to engage with an increasingly desensitised consumer. We have led the way with innovation in the Australian marketplace and Audi’s Holographic Virtual Assistant is a great example of this.”
She continues, “Building on our expertise within this media, PDM’s digital content capabilities and forward thinking approach mean we can drive good ideas into fabulous business strategies for companies like Audi.”
Allan Brinck, Dealer Principal, Audi Centre Sydney says, “The Audi brand prides itself on innovation and quality and being a progressive brand, we are once again leading the way with this cutting-edge installation. We have been aware of PDM’s track record of innovation in the Australian marketplace for quite some time. The Virtual assistant is a great way for us to connect with our customers and a great example of Audi’s progressive brand coming to life.”
Future Vision by Erwin Van Lun on this article
Currently it’s a speaking person, but later Audi’s brand agent will be especially good at listening. Then you’ll have met her at home first, through your computer, later the PC and even later also holographic, and the brand dialogue will continue through a brand agent like this lady. Like it’s the most normal thing in the world. This is a step in that direction.