Vodafone in research discovered that women call Customer Service more often then men, that they call longer, send more text messages and more often have their voice mail on (tc, Dutch). That is, women (in general) communicate more and (again, in general) better. Like they do in the physical world. As the virtual world starts to look more and more like the physical world, our behavior in the virtual world will also become identical to our behavior in the physical world. Thus, in the virtual world the division of roles also comes through.