Through RobotReplay brands can record and watch the way consumers move their mouse over their website (dc, Dutch). RobotReplay is an analyzing tool, but this principle uncovers a lot more opportunities. Like in a shop the (good) seller keeps an eye on the consumer's interest (at that moment) and takes advantage of that, brands will now do the same thing online. Earlier, brands did this by looking at what we clicked on, or what we bought. Now they look at how we move our mouse, and later brands will also consider what we say, what we look at, and what our hands reach for. This way the virtual world becomes more and more real, and brands start to understand us better and better.