Google buys voicemail company
Google buys American company GrandCentral. This is a free web service through which registered users get one phone number, which they then can connect to all their business and private telephone numbers. On a website the user can program what incoming phone call has to be connected to what device, and which ones eventually could directly end up in a voice mailbox. (em, Dutch). We slowly work towards one virtual mailbox in which text, speech, and video come together. Dependent on who sends a message, where we are, and what we feel like, we come 'live', we send a message, or don't answer at all. Thus not only spammers don't really get a chance any more, neither to stalkers and companies who make unwanted phone calls. For brands it will be the art to get onto the list of 'trusted relations'. The coaching brands will be the ones to master this art into the finest details.