Kijkshop.nl, a Dutch webshop, enables visitors to chat about a product using Windows Live Messenger. Many products (not yet all of them) have a Messenger-icon. As soon as you click on this you can view an item together with your chatfriends. You can zoom in on the product, give ratings, write or read reviews, or talk about the product. To do this the webshop uses Joint Product eXperience (JPX), an interactive shopping environment for Windows Live Messenger.
Future Vision by Erwin Van Lun on this article
In a next step we’ll also be able to see what our friends bought and how satisfied they were with their purchase. Then too can we click and chat about something. To watch on a video how the product works in real life. And if we have very specific questions we tackle them in the same dialogue. This is how brands such as Kijkshop.nl facilitate the purchasing process in a very humane manner. This is a nice example.