Social business brand LinkedIn makes searching for people easier. As soon as you type a letter, the names from your network appear automatically. If you make a typo (for example when you search for 'Edwin van Lun' LinkedIn offers the suggestion: Are you perhaps looking for 'Erwin van Lun', 'Edwin van Loon' or 'Edwin van Lit'?)
Future Vision by Erwin Van Lun on this article
Brands do everything they can to understand our language. And just like in a human dialogue, half a word is enough for them. People also often don’t hear half of what’s being said, but our brain glue everything together seamlessly. Slowly we’re learning to automate this. Soon well just call to the car ‘Call Vincent, please!’, that’ll be enough. If there’s any doubt about which Vincent the return question ‘Which Vincent?’ will come automatically. This shows nicely that brands are also starting to get to know our personal network better and keep this in mind in their communication.