Microsoft is going to provice language technology Q-go in several European countries. The solution of this Dutch software company will be added to Microsoft Sharepoint Server 2007, which is used by companies internally. Through the Q-go technology users can ask questions in natural language instead of searching through keywords (ic, Dutch). We get better and better in listening to consumers. Q-go takes the lead by understanding all kinds of language constructions, including common spelling errors and synonyms. This is great, as people don't want to search: they want answers to their questions. When Microsoft starts making this technology available for brands worldwide, that will enable brands to listen a little bit better again. This is a small step in that direction.