Future Vision by Erwin Van Lun on this article
This is how the experience economy emerges in a virtual world. Soon the games will be tuned to the movie you’re watching. You’ll be given assignments that are hidden in the movie or – still later – the movie will adapt to the gaming behavior in the intermission before. Or you’ll continue playing through your cell phone whilst you’re watching the ‘movie’ (what’s the difference with interactive television?) Or you’ll continue when you’re home, while you actually already started there. Experiences in a virtual world don’t limit themselves to one screen, but travel with you as you travel past different screens. This cooperation is a start.