VoicePay introduces a system which makes it possible for brands to recognize consumers by their voices, and have them make transactions. According to VoicePay the system is safe, as it is based on a biometric signal which is very hard to forge. The software analyzes 117 parameters of an individual voice, and builds a personal voice profile based on those parameters. The system can analyze the voice of a customer, irrespective of what the person says, background noises, or temporary voice problems like hoarseness (tc, Dutch). Brands will massively start using these kinds of techniques. They will know directly who they are dealing with, what question is being asked, in what context they have to consider this question, and then be better able to answer the question. The introduction of this product again gets us a step closer to that.