The amount of Dutch households that's pasted an anti-advertisement sticker on their postbox is rapidly increasing. An anti-advertisement sticker means that you don't want to receive unwanted, printed advertisements in your physical mailbox and postmen are supposed to honour this sticker. In 2006 10% of the Dutch population had such a sticker on their mailbox. In 2007 it turned out to have risen to 15% and in 2008 the counter is already on 18%. What's more is that 10% of the population would like such a sticker, but hasn't yet arranged to receive one.
Future Vision by Erwin Van Lun on this article
In a world in which all information regarding new products and offers is more and more easy to find, advertisement is seen ever less as added value and more and more as irritating. Eventually this will lead to a ban on door-to-door advertisements: simply throwing something in people’s mailboxes, randomly throwing something into a stranger’s house, will be simply forbidden in a few decennia. And then we’ll find the time when this was normal even a little weird.