Products with scannable RFID chips
In South-Korea it is now possible to scan a product with the mobile phone, and directly get a link or information. You can scan a milk container for example, and see its history (td). Thus brands and consumers get into dialogues, with the product as the topic of conversation. Now still a bit dry, in the future we will see complete brand worlds the moment we aim our mobile phone at a product. And if we have questions about a product, we can ask the brand agent, the artificial employee, who then appears. Just in spoken language. This is the beginning.