Panasonic from now on produces its TV's under brand name 'VIERA'. The plasma top line (the VIERA Z850), which will be on the market soon, as a default has an internet connection. YouTube and Picassa will directly be revealed (av, Dutch). And thus every screen evolves to be a window to the virtual world. Home entertainment coaching brands to be, like Joost, will take advantage of this, and serve the watcher his or her own personal entertainment every night. So the couch potato can just sit at the couch, zap from one program to the other, and be sure to see what friends, colleagues and acquaintances have seen too. This will come in 2008, and have a massive breakthrough after that. It also marks the beginning of the end of TV programming we now know at analogue as well as digital channels.