Home shopping company
Wehkamp sends an email to online shoppers who've put things in their shopping cart, but haven't finished the payment. In the email the products in the cart are brought to the consumer's attention again. The amount of leads with this email is almost four times as high as with conventional emails. With this case Wehkamp was given the silver EMMA Award, an email marketing award.
Future Vision by Erwin Van Lun on this article
Brands get how to shape the automated dialogue more and more. In fact this is automating attention: pay attention to what someone’s doing. ‘Hey, you thought this was interesting, can I help you with it?’ The most normal thing in the world, but you do have to do it first. Wehkamp gets precisely how this works.