Amazon starts an online music store in which you can buy and download MP3 music without digital rights management software. It is expected that Amazon will work with more than 12,000 music publishers, and thus can offer millions of songs. British recording company EMI has signed the first contract with Amazon. The store will open before the end of this year (dc, Dutch). Amazon this way could grow into a music coaching brand. For a start, a coaching brand needs to be complete: offer ALL music ever made in the world. After that, a music coaching brand can make selections on an individual basis, adapted to time, place and situation. This is a possible step in that direction.

Eighty Turkish mosques in the Netherlands shall be connected to a narrow casting network by the end of this year. At the moment 14 mosques already have a screen, providing information and advertisements. The network is financed by advertisers focusing on the Turkish community (em, Dutch). We will see screens and displays at various locations. The tighter the group visiting the location, the more added value the screens get. Through the screens, you could control who enters the location, show which people of your network are inside, or what elements of the experience they valued most. So that we directly know what we should choose. 'Casting' will not be in place any longer though. And we will have to get used to that, step by step.