Vodafone in research discovered that women call Customer Service more often then men, that they call longer, send more text messages and more often have their voice mail on (tc, Dutch). That is, women (in general) communicate more and (again, in general) better. Like they do in the physical world. As the virtual world starts to look more and more like the physical world, our behavior in the virtual world will also become identical to our behavior in the physical world. Thus, in the virtual world the division of roles also comes through.
Trend observations, analysis and future predictions since 2005
Category: Behavioral evolution
Everything changes, except people. They stay genetically the same. The environment in which we grow up and live however does change. And that seems to go quicker and quicker. Older people adapt slowly: they generally find it harder to change. Young people adapt almost instantly. They let their own human motives lead their actions.
Reviews important for online purchases
Reviews of other users are becoming more and more important for online purchases through comparison sites, while price becomes less important. Research shows that 49% of the online buyers state that price is the most important factor to compare products, a decline of 9% compared to 2003. Feedback of other online buyers increased by 11% (mf, Dutch). The effect of other people's influence becomes stronger. Now the reviews of random others are still very important. If in the future we get a connection with our social coaching brand, for example Hyves, we will also see the experiences of friends (or friends of friends): people we trust. The effect will be even larger. This means that products (including services) have to become better, for a fair price. And that on a worldwide scale.