If companies become more and more international, and their interests in strategy, creation, production, and distribution are globalized, how can a labor union still be a valuable discussion partner? How can a company that increasingly has to compete with India and China, listen to ONE labor union that has only one goal: to keep its members in the Netherlands (or another western country) satisfied. In this situation it is merely impossible for a company to keep a lot of people employed in only one country. It is all about adding value to the lives of people world wide, as an employer as well as a supplier. National labor unions will lose their power as discussion partners, and it looks like there is only one solution: an international labor union. A point of focus for career coaching brands?

Dutch broadcast organization BNN is going to make people smarter. Presenter Katja Schuurman in the show Get Smarter in A Week will show it is really possible to become a little bit smarter. Famous and infamous Dutch people will get intensive training and spectacular exercises to learn to use their brains anew (ld, Dutch). TV programs are virtual experiences: experiences from a distance. They become more and more personal. Now still for big groups of people, in the future we will follow a personal training with a small group of people, live or not live. A training maybe 10,000 people will follow at the same time, and pay for with big bucks. But we will get smarter through the training, so it is worth it. Now it is still content for big groups of people, on a small budget; in the future content will deliver meaningful experiences for people to carry on with. The selection of the right experiences in this area will be the point of attention for career coaching brands, brands which help us in our personal development. This is a small step in that direction.