In the United States it will soon be possible to legally download movies via iTunes, and watch them on TV through Apple iTV. The company has signed the first contract with Fox (em, Dutch)

Very soon we will be able to browse through a trailer caroussel, and directly watch the trailers. Movies we have recently seen, of course are not shown in this caroussel. Besides, this initiative will especially lead to new content, offered at differing prices. Movies might cost as much as 20 euros. But then you have something very exclusive. And after that your own iTunes will also be available at every other screen or display, wherever in the world. And once it becomes really interactive, it will really kick off. Only then TV (and advertising on TV) will really have a problem. In the future home entertainment coaching brands will completely take over the traditional role of broadcasters: programming a night of entertainment. This future is getting very close though.

Since last Summer, Fortis has had Aad as their spokesman. Aad is a virtual mortgage advisor. This chatbot answers questions about mortgages in Windows Live Messenger (formerly MSN Messenger) and on the website. To support the dialogue Aad shows an extra window on the site, or opens the so-called activity window in Messenger. This way the dialogue comes to life, we get more bi-directional contact, while documents, text, audio or images are there to support the dialogue. Just like a normal conversation.

Dutch real estate website Funda has now become accessible through mobile phones (fu, Dutch). Brands start dialogues through all kinds of screens and displays, and adapt their communication to the consumer, and the spacial context. In a next step GPS locations for example will also be included. Then you can see immediately if that house in the neighborhood is for sale. Or where the houses for sale are located in relation to the location you are at now. This is great when you walk around in a neighborhood that feels good to live in. A home coaching brand more and more becomes a brand helping you in the area of housing, wherever you are in the world. This development is part of that.