Using ARSights it's possible to see the 3d models of buildings from Google Earth on your webcam images, added to the normal image. You do have to install the Google Earth API on your Windows computer first. Then you install the ARSights application and print the marker. If you then hold the marker in front of the camera you'll automatically see the models appear (demo)

Future vision by Erwin van Lun

It won’t be long before we see the 3d models immediately. We won’t need to install anything; we’ll just be walking down the street with our mobile phones and the environment will be recognized. From famous buildings, but increasingly also of less famous buildings and then also of regular houses that are for sale and of which the owner is sharing the models. This is how the world is becoming (almost literally) transparent.

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• 2020-2035: Mediacompletion

Microsoft's Recite software is an ultra-simple voice note app for smart phones. One button records your quick notes, and the magic happens with a second button that you use to search your previously recorded notes by voice. For example, you can record "Sean Cooper's birthday is May 22" and later search on "Sean," "Sean Cooper," "birthday," or any combination of words you've mentioned in the note to recall it.

Future vision by Erwin van Lun

Speech innovations will be very important in the medialandscape the next years. Now it’s the machine (the phone itself) which recognizes your voice, but soon it will be the brand you want to talk with which will recognize your voice and continue the dialogue whenever you want.

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• 2020-2035: Mediacompletion

The newest Sony Bravia tvs allow widgets. In a widget, an application that appears on screen, a company can show specific (personalized) information. By making a choice of the widgets that can appear we can determine what we want to see on our opening screen.

Future vision by Erwin van Lun

And this gives the concept ‘multimedia’ a whole new meaning for brands. Where first we spoke of text, in combination with pictures, sound and moving images – we think that’s normal now and see it everywhere – now we’re switching to a situation in which text, images and sound are transmitted across a series of difference devices with different properties. The tv is the biggest (consumer) screen, and brands have to earn a place there too. Because the time that you could simply buy 30 seconds in a consumer’s evening is now finally going away.

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• 2020-2035: Mediacompletion

MIT student David Merrill has developed blocks, as big as a cookie, which respond to one another. For example, different videos in different blocks can react to one another, take over each other's colours, you can make a puzzle that needs to be solved in a specific time frame, play games like scrabble and make sums. Below a video.

Future vision by Erwin van Lun

It looks like a game, and it is, but it also shows how all screens react to one another. Later, when we hold a mobile phone about a tv the video will slip straight into it. That’s how simple it’ll be. Piece of cake.

Aangetekend Bellen is a Dutch service which records telephone conversations. The caller and receiver both know that the conversation is recorded and can listen back to the conversation with a text-message code that's only available to them. To create this 'Signed Calling', you call 0900-226 43 83 53 63 with your mobile phone. The caller informs the person receiving the phone call of the recording at the beginning of the conversation and starts it with the # button. The recording is also ended with this button. After ending the conversation, the caller can listen to the phone call again immediately. After the connection is broken both parties get a unique code via text message with which they can relisten to the conversation independently from the other.

Future vision by Erwin van Lun

We’re completely used to the fact that our emails get saved, but later on all phone conversations will be saved and then all video conferences. The big difference is that both parties get access to this communication. Through, what I call, the brand memory. It won’t be long before we can find our complete communication history in ‘my account’ for any brand. That’s text messages, mails, phone conversations and even, yes yes, letters (scanned and all).

Using Multicolor Search tool you can look for matching colours instead of subject. By means of a colour palette you can determine which colours you want and you'll immediately get a selection of images.

"Multicolor Search Lab is developed by the Canadian visual search software developer Idée Inc. Their tools are sold to companies like Associated Press, Agence France–Press and Digg, but you can use them for free on Flickr’s database".

Future vision by Erwin van Lun

Currently limited to a few colours, but later on you can search exactly for those colours you want. Later on you’ll just have a megascreen on the wall and say “I want something like that, but then with people” or “Those people are all right, but now laughing or with animals”. You’ll get it exactly how you want it, but typing won’t be part of it anymore. This form of visual searching fits man really well.

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• 2020-2035: Mediacompletion

This demonstration of hypersonic sound shows a special kind of speakers that you only hear when they're aimed at you.

Future vision by Erwin van Lun

Currently as loose speakers, but later completely built into a screen. Currently we have to aim the speaker, but later the speakers can remain in place and the sound will aim itself at different (!) people who walk past a screen. And then sound won’t just adapt to passers-by, but also to images. So that it seems like we’re all watching one show, but from a slightly different perspective. And then it’ll be interesting when the screen isn’t a meter wide, but 10 meters wide and 4 meters high. And then the dialogue with the brand agent. It’s all coming. Step by step.

This children's TV, the Tereshibai of Konami, allows parents to record their own text based on the words that appear on the screen. Children can select fairytales and download new ones. That won this toy a prize for excellence in innovation from Japan's first Toy Grand Prix.

Future vision by Erwin van Lun

The virtual world isn’t something complex and complicated; it’s getting easier. So easy that there’ll soon been screens around our babies which allow them to communicate with other babies. And with which they’re already confronted with other languages, even before they can speak themselves. It’ll again lead to a totally new generation.

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• 2020-2035: Mediacompletion

You can look through this phone. Put it on an interactive people, like that of Microsoft Surface, and you'll see a kind of X-ray image appear.

Future vision by Erwin van Lun

Screens are increasingly working together. Eventually we can have dozens of small, different screens in our room and they’ll all work together to give us the optimum experience. And we can communicate with a brand using all these screens at the same time. Those’ll be fun challenges.

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• 2020-2035: Mediacompletion

Netflix, America's online video provider, is integrating into LG's newest televisions. You'll no longer need a separate box. As a result the TV will get $300 more expensive. Earlier, Netflix made a deal with Microsoft to make its video library available for the Xbox 360, with TiVo's for digital video recorders and for Samsung's blu-ray players.

Future vision by Erwin van Lun

This is how the screen in our living room disconnects from the phenomena ‘programming the television night’. Later on every tv will be connected per definition and our personal entertainment program will start exactly when we drop onto the couch. Entertainment coaching brands, and Netflix could be one, know exactly how to entertain us and create a crazy night. Much more fun than before. Every night. But we’ll have to pay a lot for that.

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• 2020-2035: Mediacompletion

Ocarina is the first wind instrument for the iPhone. Ocarina monitors your breath, touch and movements which makes it even more versatile than a real instrument.

Future vision by Erwin van Lun

Media will respond to everything. How we blow, move, touch, but later on also how we feel, what facial expression we have, how warm we get. And everything will be taken aboard to make the dialogue as real as possible. In this case the dialogue between a person and the iPhone, but for that matter you play a single instrument together. That’ll be possible too.

This LCD display of the Taiwanese AU Optronics reads fingerprints at the same time. The screen itself is 320x240 and has four optical sensors with each pixel which creates an internal camera with a resolution of 640x480.

Future vision by Erwin van Lun

Of course indentification is important, but the essence of this development is that screens will start to look back. In time, this’ll be built into every screen and we get very realistic 3D effects because our head is followed and furthermore we’ll get read eye contact with the people we talk to. And that’s why video-calling of today is still a ‘gadget’, a nice addition, but it doesn’t really add to communication. However, this is the basis for the definitive breakthrough of video-calling. From the computer, from the tvm from any screen.

Google Earth engineer David Phillip Oster has made it possible to use your Nintendo Balance Board to fly through Google Earth. If you lean forward you go down, lean backwards you g up and you can go left and right.

Future vision by Erwin van Lun

We’re making the (virtual) world around us as real as possible and let everything react. In real life too the outside world responds to us. When we walk past the street we see something different every time. In that way our environment responds to us. That mechanism is seen here too. Later or arm, hand and head movements will be taken into account too. What we say, how we look… And we’ll run into others. And the image will be 1000 times sharper. But this is already very nice.

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• 2020-2035: Mediacompletion

You can now find buildings with texture on Google Earth. Not just the building has been recreated exactly in 3D, but the texture, in this case the billboards, too.

Future vision by Erwin van Lun

We’re recreating everything as realistically as possible. Later so realistically in, for example, a larger screen that you won’t even notice the difference between watching from your balcony from the Marriot on Times Square or from home. This is a nice push.

Anyone who gets a marker in the iPhone's image will immediately see a dog appear.

Future vision by Erwin van Lun

It’s a form of product activation. Currently with a marker, but later you can pick up the iPhone with every object you see and it’ll be identified and you’ll be able to compare it and order it from a retailer or ask for more information from the brand. This future isn’t so far away now.

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• Product activation

CNN reporter Jessica Yellin is projected as a live hologram into this show. There are 35 cameras on her physical location. Where her hologram is filmed, the camera position is carefully measured. Exactly that angle is 'beamed over'. We see a 2D image, but because we can move around it, it appears 3D. However, when another angle is added, when the recordings happen with multiple cameras simultaneously or there are more people around it, only one person or camera will get the right image, others will se the 2D images 'from the side'.

Future vision by Erwin van Lun

More and more real. Currently in 2D, later in 3D. Then we can be projected into a group of people, no problem. And when you’re wearing the right clothes (with camerastrips), the group will be projected around you again. So that you can see look the ‘projected’ people straight in the eye. And the brand agents?  They’ll merrily walk between them and won’t be distinguishable frm the real thing by then (human brand!) Outrageously far this, but the real work has yet to come.

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• 2020-2035: Mediacompletion